The Founders

An unique combination of western and Chinese culture.

Together the founders bring 30+ years of collective ecommerce and retail prestige beauty brand building experience in China.

Gregoire Grandchamp

Co-Founder & CEO

Started in M&A in Rothschild & Cie (N.1 French investment bank) and then Deloitte Transaction services department. Since 2007 he has been involved in the Beauty industry in China.

From 2014 to 2016 he was VP of Lily & Beauty - the largest Tmall Partner (TP) for international beauty brands including Lancome, Khiels, Guerlain, Fresh, Caudalie, etc.

Greg Speaks French, English and Chinese.

Lulu Yu

Co-Founder & General Manager

Lulu worked 18 years in L’Oreal China. Started her career in 1999 in Vichy, she had assignments in various marketing and sales function within L’Oreal China.

In 2014, she became Vice President of L’Oreal China in charge of the Professional Products Division and a member of China Comex. Lulu was also an early mover into digital marketing and ecommerce at L'Oreal.

She is Fluent in Chinese, English and French.


Our Unique Selling Points

Consistent Brand Image And Experience

Through our dedicated marketing team, we integrate online and offline marketing strategies to ensure the gen Z and millennial beauty devotee experience a consistent brand image across touch points.

Unique Prestige Beauty Omnichannel Distribution

The only prestige beauty distributor building brands through omnichannel distribution including online platforms and offline stores with curated storytelling and activations through our bespoke influencer ecosystem.

Strong Relationship With Ecommerce Platforms

As official Tmall Partner, we work directly with Tmall operation team to ensure brand stores benefit from maximum exposure and return on investment through superlative user experience, curated marketing and promotional events. We also have strong relationships with all key ecommerce platforms in China.

Unique Expertise With Influencers And Social Media

We leverage an extensive influencer ecosystem and knowledge of social media such as WeChat and Weibo to curate brand-specific culturally relevant local activations that bridge the gap between content and commerce and drive meaningful engagement with avid gen Z and millennial beauty enthusiasts.